Reader,

I've been in this industry too long to ignore the fact that whenever people like me (coaches) use buzzwords like:

• Reset
• Cleanse
• Detox
• Cortisol, Hormone balance, gut protocol yada yada

We’re bound to get your attention, and if we hit a pain point ....you'll buy.

It's one thing I reaallllly don't like about my industry...

You're especially vulnerable to this if you are frustrated and want to make a change.

If you've convinced yourself you have to do ridiculous and extreme things to get to your goal, I can assure you that you do not.

But...you also need to open up your mind to new ways of doing things.

One thing so many women don’t understand (or want to accept) is that losing weight quickly can screw up your metabolism and can ultimately make it harder for you to manage bodyweight in the long term.

The fact is, at least 80-90% of the women I work with have weight loss goals.

My 'typical client' is a woman over 40 who is tired of chasing the same 10, 15, 20 pounds and has found that her old tactics that worked in her 20s and 30s just don’t work anymore. (Even though she thinks...maybe just one more time since at one point it worked)

To be successful with sustainable weight loss, especially in midlife, you need a different approach, Reader.

You've heard me say it before: If you’re on a weight loss journey or just want to maintain your weight and body composition as best you can, it’s not just about eating less and working out more.

It's more nuanced than that.

Most people miss this part and this is why they continue the cycle.

I’m hosting a LIVE and totally FREE Masterclass on Tuesday, February 18th at 2pm EST/11a PST: The Midlife Fat Loss Masterclass.

📌You'll learn why traditional dieting methods don’t work in midlife and explore simple, effective shifts to see real results.

📌I'll share key insights into the metabolic changes women experience after 40 and you'll learn how to support your body's natural processes rather than resist them.

📌You'll learn about workouts that help you burn fat not burn out from doing the MOST.

📌Break free from the losing, regaining, losing diet cycle by adopting strategies that align with your body's needs now.

There’s zero risk to register and what’s more, you’ll come away from this FREE Masterclass with simple strategies for sustainable weight loss you can start practicing right away.

I created this class for clients (current & former), new subscribers (there's a lot of you - yay!), and anyone else who thinks this conversation will be helpful!

​​Here's the LINK to register!​

Replay will be sent out after the class 🤩

XO, Jen